Playbook London The fan app Log in
Playbook for tour operators

Your tour.
Your app.
Their whole weekend.

Everyone on your trip gets the app your fans already love — in your colours, working when the signal doesn’t. Move the coach once and 250 phones follow.

Run your next departure on it See it in your brand

No app store. No password. One tap from the link you send.

The app on a traveller's phone, in an operator's colours
The part you already know

250 people.
One PDF nobody opens.

The itinerary goes out three weeks early, changes twice, and on match morning a third of the group still doesn’t know where the coach is. Your rep answers the same question forty times, and you find out who read it when somebody misses the bus.

WTour group (247)where do we meet for the coach??07:41
MMargaret P.Can you resend the PDF? Can’t find the emailSat
!Your repKick-off moved. How do I tell everyone?now
?Tour group (247)what time is the dinner againFri
⚠No serviceCouldn’t load the itinerary. Try again.now
Play 01 What your customers get

Their flight and their room, next to your coach.

Everything Playbook already does for a fan flying in on their own, with your group’s coaches, dinners and meet points woven into the same timeline. One list, in the order it happens.

  • 1Their own booking, not the group planTheir seat, their room number, their transfer.
  • 2Your shared items in the same listThe welcome dinner and the coach to Wembley, on the right day.
  • 3No working out which parts applySub-groups mean Coach B never sees Coach A’s time.

X Their weekend, in order

A traveller's own timeline: their flight, their hotel and the group coach
Play 02 On the day

Still works in the tunnel at Wembley.

It saves itself to the phone the first time they open it. Foreign roaming, a dead signal, aeroplane mode — the itinerary is still there, and so are the codes. Your rep’s phone stops ringing.

  • 1Opens with no barsThe whole weekend is on the handset, not on a server.
  • 2The city, not just the tourWhere to eat, how to get there, what the weather is doing.
  • 3Nothing to installOne tap from your email adds it to their home screen.

X Opens with no signal

The London game plan, saved to the phone
White label

Their app. Your name on it.

Your logo and one colour. That is the whole skin, deliberately — the app keeps the look your fans already trust, and takes your brand where it counts.

Playbook in its own colours

Playbook

The same app in an operator's red

An operator’s red

The same app in another operator's green

Another operator’s green

We stop there on purpose. Swap the typography and the photography as well and you get a worse app that happens to be your colour — the bit your customers notice is that it works, and it works because it is the same app underneath.

What you get on top

One row.
250 phones.

The coach to Wembley is stored once against the departure, not copied onto every traveller. Change the time at eleven at night and it is on every phone before you put the kettle on.

Today

  • ×A PDF, out of date the moment it sends
  • ×A WhatsApp group nobody can search
  • ×Your rep answering the same question forty times
  • ×No signal at the stadium, no itinerary
  • ×You never know who actually read it

With Playbook

  • ✓One screen with their whole weekend on it
  • ✓Their own flight and room, not just the group plan
  • ✓Change the coach once, everyone sees it
  • ✓Works with the phone in aeroplane mode
  • ✓You can see how many have opened it
Your console

The one screen that can’t wait for us.

Rosters and itineraries you can hand over. Telling 250 people the coach has moved, at eleven at night, you cannot. So that is the screen you get.

playbooklondon.com/console
Your trips
Wembley 2027 · September183 of 250 opened · 73%
Munich 2027 · November0 of 96 opened · 0%
Send an announcement
The coach to Wembley now leaves at 13:30, not 14:00. Same pick-up point outside the hotel.
Send it
How it works

From your spreadsheet
to their phone.

Nothing to install and nothing for your team to learn. Send the roster you already keep.

Send the rosterNames, booking references, flights, rooms. We take the spreadsheet as it comes.
We build the tripEveryone gets their own Playbook, plus the shared bits: the coach, the dinner, the meet point.
You send the linksWe hand you a mail-merge column. It goes out from your address, in your words.
You run the weekendChange anything and every phone follows. See how many have opened it.
Next departure

Run your next tour on it.

Send one roster and your trip is live, in your colours, inside a week.

Email Daniel See the fan app